What is Flipkart?
Flipkart is an Indian e-commerce company that was founded in 2007 by Sachin Bansal and Binny Bansal (not related). It started as an online bookstore and later expanded to become one of the largest e-commerce platforms in India, offering a wide range of products including electronics, fashion, home appliances, books, and more.
Flipkart operates as a marketplace where sellers can list their products, and customers can browse and purchase them through the Flipkart website or mobile app. The company provides a convenient and user-friendly platform for customers to shop online and offers various payment options, including cash on delivery, credit/debit cards, net banking, and digital wallets.
Over the years, Flipkart has grown significantly and has played a crucial role in shaping the e-commerce landscape in India. It has established partnerships with numerous brands, both local and international, to offer a diverse selection of products to its customers.
In 2018, Flipkart received global attention when Walmart, the American retail giant, acquired a majority stake in the company, valuing it at around $16 billion. This acquisition further fueled Flipkart's growth and allowed it to leverage Walmart's expertise and resources.
In addition to its e-commerce operations, Flipkart has ventured into various other businesses and services, including digital payments (PhonePe), logistics (eKart), and private label brands. The company continues to innovate and expand its offerings to cater to the evolving needs of Indian consumers in the digital age.
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Flipkart affiliate program
It offers an affiliate program called "Flipkart Affiliate Program" that allows individuals and businesses to earn commissions by referring customers to Flipkart and promoting its products.
Here are some key details about the Flipkart Affiliate Program:
Registration: To become a Flipkart affiliate, you need to sign up for the program through the Flipkart Affiliate website. You will be required to provide basic details such as your name, website/app information (if applicable), contact information, and bank account details.
Approval Process: Once you sign up, your application will go through a review process. Flipkart evaluates applications to ensure they comply with their guidelines.
Promoting Products: After approval, you can start promoting Flipkart's products on your website, blog, social media platforms, or other marketing channels. Flipkart provides various promotional tools like banners, widgets, and deep links that you can use to direct visitors to Flipkart's website or specific product pages.
Commission Structure: The Flipkart Affiliate Program offers commissions based on the products purchased by customers referred through your affiliate links. The commission rates vary depending on the product category and can range from 1% to 15%. Flipkart periodically updates the commission rates, and you can find the detailed commission structure on their affiliate website.
Tracking and Reporting: Flipkart provides a dashboard where you can track your earnings, sales, and performance. The platform offers reporting tools to help you analyze the effectiveness of your promotional activities and optimize your affiliate marketing strategies.
Payouts: Once your earnings reach the minimum threshold, you can request a payout. Flipkart typically pays affiliates through electronic fund transfers directly to their registered bank accounts. The payout frequency is monthly.
It's important to review and comply with the Flipkart Affiliate Program's terms and conditions to ensure you meet all the requirements and guidelines for promotion. Additionally, keep in mind that specific program details and policies may have changed since my last knowledge update in September 2021. So, it's recommended to visit the official Flipkart Affiliate Program website for the most up-to-date information.
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